About

The Media Across Borders network was set up to interrogate the myriad ways in which media content is translated and adapted across borders.

What happened, for example, when the UK TV series The Office was reworked for French audiences as Le Bureau? Or when Vishal Bhardwaj adapted Othello in the Bollywood musical Omkara? Or when the Tomb Raider video game had to be altered for the Japanese market? The practice of adapting media content across borders is spreading. The network wants to explore the broader significance of this growth in cultural translation within the creative industries.

To do this and to illuminate processes of content adaptation in the film, television, and video game industries, – across geographical borders and media platforms, – the network aims to bring together media scholars and professionals working in the field of media localisation. Our objective is to establish a lasting space for knowledge transfer that benefits both entrepreneurship in the British creative industries and scholars working in the field. We aim for a prolific exchange of research findings and practical experience and to develop a knowledge database and the skills needed to sustain Europe’s strong position in media adaptation.

Topics the network is interested in include:

  • The glocalisation of television formats
  • Localising Video Games for the world
  • Film adaptation across national borders
  • Re-versioning: Documentaries for the world
  • Managing cross-cultural products
  • Adaptation across media platforms
  • Building global brands
  • Regionalization in marketing campaigns
  • Localisation through paratexts
  • The influence of cultural policy and censorship
  • Fandom across borders
  • Amateur subtitling and dubbing

The Media Across Borders is funded by the Arts & Humanities Research Council (AHRC) as part of the Translating Cultures programme and is affiliated with the Centre for Research in Translation and Transcultural Studies (CRTTS) and the Centre for Research in Film and Audiovisual Cultures (CRFAC) at the University of Roehampton.

 

For administrative queries please contact the network coordinator via mab@roehampton.ac.uk.

For other enquiries, please contact one of the MAB team:

Dr. Andrea Esser, a.esser@roehampton.ac.uk, Tel. +44 20 8392 3357
Dr. Iain Robert Smith, Iain.Smith@roehampton.ac.uk, Tel. +44 20 8392 3095
Miguel Bernal-Merino, M.Bernal@roehampton.ac.uk, Tel. +44 20 8392 3799

If you would like to share news and events with the MAB network, please join our Facebook and Twitter groups to join in the conversation.

 

Credits

The videos on this site were directed and produced by Juan Maza and Marta Rey. 

The photographs of the Conference on 09/06/2012 and Workshop on 08/06/2012 were taken by Ross Alexander McBride, www.silverthornephotography.co.uk

The network logo was designed by Nuno Jorge and the website was designed by Iain Robert Smith.